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Interview with Hasse Kliem (Denmark)
What do you find so fascinating about the Wella Trend project?
For me, the fascination of this project lies in being able to transfer mega-trends into avant-garde hair statements. This shooting also provides each participant with the opportunity to prove what they can do and show their expertise on an international platform. Beyond this, it's extremely inspiring to let your own creativity run free, to assist with the technical creation and lend expression to the prevailing trends of tomorrow.
Do you have a favourite trend?
I like Techno Nature and Real Daydream the best. What I found particularly thrilling, was the interpretation of trends for the "40 Plus" theme. An excellent approach, for it's extremely important to point the way for the mature generation too. I believe that trend consciousness and beauty are not a question of age.
What inspires you?
In our job especially, it is particularly important to be aware of the environment, to be able to recognise and react to the shades and trends within society. Sources of inspiration for me are contemporary art and design, but also music, literature and architecture. For in my opinion, it is these subjects that best reflect current socio-cultural trends.
What makes your job so unique?
My job gives me the opportunity to combine professional know-how with creativity and fantasy. On top of that, it's the richness of variety that makes this profession so exceptional .
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