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Interview with Richard Jordan (Netherlands)
What do you find special about Trend Vision?
This project is unique - marked by individuality, internationalism and inspiration. It's remarkable how each of the interpretations manages to strike the core of the trend statements. Added to that, I find the interplay between hair creation and fashion trend fascinating and unique in this form. It's also amazing how, year in year out, Wella manages to unearth and recognise the coming trends, getting it right on the button.
What significant is Trend Vision to you in everyday life?
Trend Vision enriches my daily work. The trends form a part of my seminars and presentations, in the salon too I endeavour to let them flow into my work. However, the extent to which you can invoke the respective trends naturally depends on the wishes and readiness of the customer.
What would you like to mediate to observers?
Apart from achieving a technically perfect result, above all it's important for me to interpret the trends in my own inimitable way without straying outside the prescribed boundaries. Active creation of the trends, breathing life into them - that's just fantastic and is really important to me.
What makes your job so interesting?
Apart from the professional challenge, the biggest kick is dealing with people, who fascinate me in new ways every day. It's tremendously exciting adjusting to the most varied of characters and working with them. Also, it's the complexity of the job that makes it a dream: working in the salon, supplemented by photoshoots, seminars and presentations - all that makes my job so interesting.
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