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Interview with BrockmannandKnödler (Germany)
What do you spontaneously associate with Trend Vision?
Trend Vision is a 'must-have' for our branch. To be a part of this shooting is a fantastic experience for us, because the intensive confrontation with the trends and the international atmosphere make the trends more tangible and distinct. Also, we see ourselves as impulse providers and use this as an optimum platform to be able to present our interpretations and philosophies.
Do you have a favourite trend?
We don't have a favourite trend as such, because they are all important and have their own forte.
What do you make of the implementation of the 40plus theme?
The implementation of 40plus is sensational, as this target group hasn't had its fair share of the shootings for years. The results are unbelievable and once again show that charisma is not a question of age. Great women! Great statements! Just brilliant!
What marks a good stylist?
Alongside technical skill, above all, empathy and creativity play a really important role. The ability to recognise and be able to respond to the customer's needs are also part of the profile of being a good stylist.
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