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Interview with Beverly C. (GB)
What do you spontaneously associate with Trend Vision?
I think Trend Vision is a fantastic concept because it sets standards through innovation and trend awareness. I find the trend project from Wella both an inspiration and a stimulus for ideas. The intensive confrontation with upcoming trends, the interpretation and technical implementation to the hair is a very special and unique experience for me.
Do you have a favourite trend?
Although I haven't worked on this trend myself, my absolute favourite is "World Fusion". Alongside the vibrant, inspiring mix of ethnic influences, this trend leaves the observer with the feeling of a wonderful summer's day. I also find the combination of hairstyling and fashion as an overall statement quite magical.
What is the source of your inspiration?
I've always loved and been inspired by fashion. That's why the pręt-ā-porter shows in Milan, London, New York and Paris are also so important for me. They set off a firework of impressions and, in a certain kind of way, are an avant-garde reflection of society.
What do you like most about your job?
Above all, it's the wide range of tasks that makes my job so interesting. As well as the everyday business in the salon, I regularly work with fashion magazines, such as British Elle and Vogue. I work as a hair and make-up expert for these beauty and fashion publications.
What do you think makes a good stylist?
Above all, alongside technical competence, a good stylist should possess sensitivity and be passionate about doing their job. You should also have vision and do your best to bring this to life.
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