The event


Trend Vision workshop in the Belgian fashion metropolis

“Antwerp is currently the best city in which to find new ideas!” – the international beauty press is unanimous about the Belgian fashion centre. Once a trading centre for cocoa, spices and cloth, today it is the diamond trade that still brings this city on the river Schelde fame and fortune. Antwerp’s future, however, lies in the hands of creative designers and their avant-garde ideas.

It’s not surprising, therefore, that this year’s Trend Vision workshop was held here, in a former warehouse in the dock area. Top hairstylists from around the world came together under the creative eye of the celebrated New York photographer, Darren Keith. Their mission: to create trend-setting hairstyles based on on the mega-trends of the future.




Trends 2003

Energizing Antiquity
Immaculate Beauty with a touch of antiquity

Eccentric Romantic
A Fusion of Fantasy and Reality

Graphic Elegance
Gender Games


Trends 2002

Modern Adam / Modern Eve - clear and clean, soft and strong, round and angular, natural and introspective, like the gleam of pearls, soft beauty for every day
Prismatic Diva / Prismatic Lord - clearly structured and architectural, theatrical and extrovert, full of contrast: light and dark, black and white, multifaceted, like Egyptian pyramids or the cut of a diamond
City Bird of Paradise – free mixture of styles, unconventional and expressive self-confident and independent, artistic, expressive and spontaneous, naive and eclectic, neo-Punk and post-Romantic

Trends 2001
Belle de Jour – feminine, unapproachable, classic elegance, the flawless silhouette
Wild Field – animal, archaic, original, stone-age associations spring to mind
Constructiviste – geometric, technical, clear lines, Bauhaus-style


Trends 2000

Function - functional, clean, basic, active
Family - traditional, cosy, timeless, steadfast
Flirting - seductive, provocative, the discrete bourgeois charm
Folly - extroverted, crazy, floral

Trends 1999

universal & unisex - Purism as a feeling of life
archaic & folcloric - Multicultural inspirations
house & garden - The new naturalness
peace & quiet - The style for the next millennium


Trends 1998

Animal - The unpredictable style
Princess - A modern dream comes true
Middle Ages - Crusades of the modern age
Artist - Freedom of artistic development