Wella Trend Vision 2007

Trends. What we’re loving. What we’re wearing. What we’re saying. What we’re thinking.
Trends start small. Sometimes very small. Maybe with just one person taking a stand or quietly making an individual fashion statement.

They start underground, but the message travels like silent signals, breaking into a buzz on the street until, like a vibe-virus, they spread and turn into tribe-talk, achieve cult status, often with global influence, becoming part of crowd mentality. At this moment of critical mass, at their popularity-zenith, they start to recede. Sometimes they truly disappear, sometimes they come back.